Case Study: Athletic Shoe Company drives fan engagement with 4C Insights TV Synced Ads

TV Synced Ads Drive Fan Engagement for Athletic Shoe During Live Event

Athletic Shoe Company wanted to raise awareness for its new athletic shoe line on a limited budget in a media landscape dominated by large sports brands. It worked with 4C Insights and used TV Synced Ads powered by Teletrax to support the campaign.

4C Insights delivered a digital campaign synced with the UEFA Champions League Final, with ads triggered during key moments in the match, including goals, half-time, penalties, cards, and competitors’ TV ads. The mobile ads delivered achieved 5X their click-through rate goal, and desktop ads achieved 6X their goal.