Case Study: Consumer Packaged Goods Advertising Company achieves 50 percent higher CTR with 4C Insights TV Synced Ads

TV Synced Ads Boost CPG Engagement

Consumer Packaged Goods Advertising Company was running a TV campaign in a highly competitive CPG category, but advertising on a single channel was not enough to make the brand’s ads actionable. 4C Insights was used to help address that need.

Xaxis selected TV Synced Ads powered by Teletrax to deliver digital ads at the same time as the commercials, with ads triggered within 3 seconds of TV airings. The Consumer Packaged Goods Advertising Company saw a 50 percent higher CTR for TV Synced Ads and more than 5 million impressions.