Case Study: Thomson Reuters saves more than 3 hours per week with 4C Teletrax

Thomson Reuters - Customer Case Study

Thomson Reuters, a large enterprise news agency, sought a more comprehensive understanding of its media presence and client activity to support key objectives like client renewals and contractual compliance. To get the complete picture beyond just client meetings, they turned to 4C and its Teletrax service for television monitoring.

By implementing 4C's Teletrax solution, Thomson Reuters gained invaluable insights into exact media usage, which often surprised their clients and provided data for strategic decision-making. The service from 4C saved their team more than three hours per week, significantly improving efficiency in their monitoring and analysis efforts.

Thomson Reuters

Andrew Crisp

Business Manager