Case Study: The Grommet reduces CPA and drives order growth with 4C Insights

The Grommet - Customer Case Study

The Grommet, an online product launch platform that helps makers and entrepreneurs reach consumers, was managing more than 1,000 Promoted Pins and needed a better way to handle the workload. Every weekday, the company highlights new products, and each one could become a Promoted Pin, which made scaling its Pinterest advertising time-consuming.

The Grommet evaluated six Pinterest partners and chose 4C for its intuitive workflow and ability to help build keyword themes and target sets more efficiently. After the first month, CPA fell by 21%; by the second month, orders grew 64%; and after three months, orders were up 630% with CPA well under goal. Over 12 months, The Grommet drove more than a 130x increase in orders with 4C.

The Grommet

Maggie Schultz

Digital Marketing Manager