Case Study: Society increases brand awareness and engagement with 4C Social

Society - Customer Case Study

The customer, Society, a medium-sized enterprise in the media & entertainment industry, faced challenges with inefficient workflows and the need to improve audience targeting and cross-network advertising. To address this, they chose 4C to gain access to its innovative social advertising capabilities and unique datasets.

By implementing the 4C Social platform, Society used features like Social Sync and Reach & Frequency Optimizer to manage campaigns on Facebook and Instagram. The solution from 4C delivered significant results, including a more than 100% increase in both brand awareness and engagement rate, and a more than 50% increase in lead volume and sales revenue. Furthermore, the use of 4C saved the team over 16 hours per week in efficiency gains.