4C Insights
108 Case Studies
A 4C Insights Case Study
Socialyse France, a medium-sized enterprise in the media and entertainment industry, worked with 4C Insights to advance its audience targeting with unique datasets and integrate innovative social advertising capabilities. Their key challenge was to converge marketing channels, particularly connecting TV and social activity, to create seamless consumer experiences with a focus on driving website conversions.
4C Insights provided its solution, which included features like Social Sync for TV and weather triggers, 4C Affinities, and the Report Center, managed across publishers such as Twitter, Pinterest, and LinkedIn. The results from using 4C's services were significant, with Socialyse France increasing its lead volume by up to 9% and saving between 5 to 8 hours of work per week.
Nicholas Oristanio
Social Media Specialist