Case Study: SAP achieves higher Twitter engagement during the NBA Finals with 4C Sport Sync

SAP Uses 4C Sport Sync to Drive Contextual Engagement During NBA Finals

SAP partnered with 4C Insights to improve live business messaging around the NBA Finals. It wanted to reach a broader audience with co-branded content tied to key game moments, beyond its usual target audience of IT decision makers.

SAP’s media agency, Resolution Media, used 4C Sport Sync to trigger promoted tweets during moments such as three pointers, dunks, lead changes, and flagrant or technical fouls. With 4C Insights, SAP achieved 56% lower Cost Per Interaction and a 13% higher Interaction Rate than non-synced campaigns, helping drive its #runsimple initiative with Under Armour.

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