Case Study: Booyah Advertising achieves 30% higher ROAS and expanded reach with 4C Insights

Retailer Gains Incremental Reach and Strong ROAS

Booyah Advertising is a full service digital agency that uses Pinterest to drive full-funnel performance for a leading retailer. The team wanted to expand audience scale beyond the 10% of Pinterest traffic available for audience modeling while still meeting the client’s ROAS goals.

Using 4C Audience Hub, Booyah uploaded its high-value CRM segments and built a lookalike audience with 4C Insights. The campaign created a new pool of more than 6.6 million users, drove a 30% increase in ROAS, and produced a 4% increase in engagement rate.

Booyah Advertising

Cailin Schmirler

Account Director