Case Study: Resolution Media boosts engagement with 4C Social

Resolution Media - Customer Case Study

Resolution Media, a medium-sized enterprise in the media and entertainment industry, sought to advance its audience targeting and connect TV with social advertising for seamless consumer experiences. Their key objectives were to increase brand awareness and drive offline sales, leading them to choose 4C for its unique data sets and innovative social advertising capabilities.

4C implemented its Social Sync feature, which uses TV, sports, and weather triggers, alongside its Target Sets across publishers including Facebook, Instagram, and Twitter. This solution allowed Resolution Media to manage and innovate its media buys more effectively. As a result of working with 4C, the agency achieved an engagement rate increase of over 10%.

Resolution Media

Deena Fierstein

Associate Media Director