4C Insights
108 Case Studies
A 4C Insights Case Study
Resolution Media, a medium-sized enterprise in the media and entertainment industry, faced challenges with workflow inefficiencies and needed to advance its audience targeting and multi-channel social advertising. They chose 4C and its Social Lift product to gain performance insights and connect TV and social marketing channels into seamless consumer experiences.
By implementing 4C's solutions, including features like Social Sync and 4C Affinities across Facebook, Instagram, Pinterest, and Snapchat, Resolution Media saw dramatic improvements. Using 4C's platform increased their brand awareness, engagement rate, lead volume, and sales revenue by over 100% for each metric, while also saving the team 3-4 hours per week.
Heather Pollack
Social Media Specialist