Case Study: Resolution Media boosts brand awareness and lead volume with 4C Social

Resolution Media - Customer Case Study

The customer, Resolution Media, a medium-sized enterprise in the media & entertainment industry, partnered with vendor 4C Insights to address workflow inefficiencies, improve the return-on-investment from its social ad spend, and gain better cross-platform audience insights. Their key objectives included increasing website conversions, brand awareness, app installs, and video views across multiple social publishers.

4C Insights provided its 4C Social platform, which included features like Social Sync triggers for TV, 4C Affinities, and Rules-Based Optimization, to manage campaigns on Facebook, Instagram, Twitter, and Snapchat. As a result of implementing this solution, Resolution Media increased brand awareness by over 10% and saw lead volume grow by more than 50%. The platform also created significant operational efficiencies, saving the team 5-8 hours per week.

Resolution Media

Megan Marks

Social Media Strategist