4C Insights
108 Case Studies
A 4C Insights Case Study
Performics, a medium-sized enterprise in the professional services industry, partnered with 4C to address key challenges in its social advertising operations. The company needed to reduce workflow inefficiencies, advance its audience targeting with unique data, and gain unified insights across multiple social networks to improve website clicks, conversions, and video views.
By implementing the 4C Social platform, Performics utilized features like Social Sync, 4C Affinities, and Cross-Publisher Summary to manage campaigns on Facebook, Instagram, Twitter, and Pinterest. The solution from 4C delivered substantial results, including a 50% increase in brand awareness, a 50% increase in engagement, a 100% increase in lead volume, and a 10% increase in sales revenue. Additionally, 4C's tools saved the team 5-8 hours per week in operational efficiency.
Peter Archibald
Associate Media Manager