Case Study: OVO Energy achieves 327% higher conversion rate with 4C Social Sync

OVO Energy Syncs Facebook Ads to Live Weather Moments to Amplify Conversions

OVO Energy, an energy supply company in the UK, worked with Merkle|Periscopix to find a more effective way to capture potential new customers through Facebook. The company wanted to persuade consumers to switch to its pay-as-you-go tariff, especially during cold weather months, while keeping acquisition costs low.

Using 4C Social Sync from 4C Insights, Merkle|Periscopix activated Facebook ads based on real-time weather data. Ads were triggered when temperatures dropped below 8 degrees or when it rained, with weather-specific creative messages. The approach delivered a 327% higher conversion rate than business as usual and a 43% lower cost per acquisition for new customer sign-ups.

OVO Energy