4C Insights
108 Case Studies
A 4C Insights Case Study
Optimedia International US, Inc., a large enterprise in the technology vertical, sought to improve its social advertising efforts. They selected 4C Social Ads from vendor 4C Insights to leverage its data science capabilities, centralization, and innovative features, with a primary goal of increasing audience engagement on social platforms.
4C implemented its Social Ads solution, deploying the 4C Affinities and 4C Audiences features to manage campaigns across Facebook, Twitter, Pinterest, and Instagram. This led to significant improvements, with Optimedia reporting an increase of over 10% in key metrics including brand awareness, engagement rate, lead volume, and sales revenue.
Kimberly Tanimoto
VP Group Director