Case Study: Cupshe achieves 50% higher ROI and time savings with 4C Insights

Online Fashion Retailer Cupshe Generates 50% Higher ROI and Time-savings with 4C

Cupshe, an online fashion retailer launched in early 2015, used social advertising to promote its women’s clothing across Facebook, Instagram, and Pinterest. As the company quickly introduced new products and categories, its marketing team struggled to manage and optimize social campaigns at the pace the business required.

With 4C Insights’ workflow, bulk editing, reporting, and analysis tools, two social marketers were able to handle work that previously took 5-6 people. Cupshe said 4C Insights helped reduce campaign management time from 6-8 hours to a few hours, while improving social advertising ROI by 50% compared with before.

Cupshe

Mike Zhao

Founder and CEO