Case Study: OMD Worldwide boosts brand awareness and engagement with 4C Social Ads

OMD Worldwide - Customer Case Study

OMD Worldwide, a small business in the consumer packaged goods vertical, sought a solution to centralize, simplify, and innovate its social advertising efforts. The agency expected 4C to provide time savings, advanced targeting, and innovative features to meet key objectives like increasing brand awareness and engagement.

To address these needs, OMD Worldwide implemented 4C Social Ads, deploying its Affinities, Audiences, bulk creation, and sentiment analysis features on Facebook and Twitter. As a result of working with 4C, the agency reported that brand awareness and engagement rates each increased by over 50%, while also saving 1 to 2 hours per week in operational efficiency.

OMD Worldwide

Deena Fierstein

Account Supervisor