Case Study: Nice’n Easy increases awareness and reach with 4C Insights TV Sync on Facebook

Nice’n Easy Increases Awareness Using 4C TV Sync on Facebook

Nice’n Easy, Clairol’s leading hair colour brand, needed a scalable way to create awareness and increase reach across the UK. Its media agency, Performics, wanted to cut through the noise and engage a female 30+ audience, using 4C Insights’ 4C TV Sync on Facebook.

Using 4C Insights’ self-serve platform, Performics added Facebook targeting and campaign management features to run ads alongside Nice’n Easy’s standard Facebook activity and counter competitor TV messaging. The campaign delivered £0.02 cost per engagement, £0.06 cost per view, and 40% higher video views than standard non-synced ads.

Nice’n Easy