Case Study: MTV increases awareness with 4C Social Sync

MTV increases awareness using 4C Social Sync on Snapchat

MTV wanted to increase awareness and reach across the UK for Just Tattoo of Us. Working with its media agency PHD, MTV also wanted to reach the most relevant audience by targeting fans of similar MTV shows.

Using 4C Insights’ self-serve platform and 4C Social Sync on Snapchat, MTV delivered a bespoke Top Snap and synchronized it with TV ads airing on competitor shows. Through 4C Insights, MTV saw swipe-up rate increase 174.1% and views to 100% rise 19.5% versus standard non-synced ads.

MTV