Case Study: Merkle achieves over 50% higher brand awareness with 4C Social Ads

Merkle - Customer Case Study

Merkle, a medium enterprise in the retail vertical, sought to improve its social advertising efforts. The company chose 4C Social Ads to address challenges related to data science, centralization, service, and simplicity. Their key objectives were to save time, generate a higher return-on-investment, and utilize innovative features and advanced targeting for campaigns focused on website clicks, conversions, and engagement.

By implementing 4C's platform, Merkle managed campaigns on Facebook and Twitter using features like 4C Affinities, bulk creation, and sentiment analysis. The solution from 4C delivered significant results, including a more than 50% increase in both brand awareness and engagement rate. Furthermore, lead volume and sales revenue each increased by over 10%, and the team saved three to four hours per week.

Merkle

Daniel Kuzio

Social Media Specialist