Case Study: Merkle saves 1-2 hours per week with 4C Social

Merkle - Customer Case Study

Merkle, a medium-sized enterprise in the computer services industry, partnered with 4C to address its need for innovative social advertising capabilities. Their key objectives were to drive brand awareness and increase app installs across their social campaigns.

4C provided its social advertising platform, enabling the team to manage campaigns on Facebook, Instagram, and Twitter. The solution utilized specific features like Social Sync for TV and weather triggers, 4C Affinities, and Smart Groups. By using 4C, Merkle saved 1-2 hours per week, increasing their team's efficiency and allowing them to focus on strategic initiatives.

Merkle

Jasmine Wang

Media Specialist