Case Study: Merkle achieves 50%+ gains in brand awareness, engagement, leads, and sales with 4C Social

Merkle - Customer Case Study

Merkle UK – Periscopix, a media and entertainment company, chose 4C to address workflow inefficiencies in managing paid social campaigns, improve ROI, and leverage unique audience targeting datasets. Their key advertising objectives were to drive website clicks, conversions, and video views across multiple social publishers.

To meet these challenges, 4C provided its social advertising platform, enabling the management of campaigns on Facebook, Instagram, Twitter, Snapchat, and LinkedIn. The solution included features like Social Sync for TV triggers, 4C Affinities, and Smart Groups. Using 4C resulted in increases of over 50% in brand awareness, engagement, lead volume, and sales revenue, while also saving the team more than 16 hours of work per week.

Merkle

Laura Collins

Paid Social Director