Case Study: Merkle boosts brand awareness and engagement with 4C Social

Merkle - Customer Case Study

The customer, Merkle, a medium enterprise in computer services, faced challenges with workflow inefficiency, generating a higher ROI from social ad spend, and advancing audience targeting. To address these challenges, they chose to use the 4C Social platform from vendor 4C Insights.

4C Insights implemented its social media advertising solution, which included features like the Cross-Publisher Summary and Report Center for managing campaigns on Facebook, Twitter, and LinkedIn. The results were significant, with Merkle reporting a brand awareness increase of over 100%, a 50% increase in engagement rate, and a 100% increase in both lead volume and sales revenue. The solution also saved the team 5-8 hours per week in efficiency gains.

Merkle

Sosa Wang

Account Manager