Case Study: Mediavest|Spark boosts brand awareness and engagement with 4C Social Ads

Mediavest|Spark - Customer Case Study

MediaVest|Spark, a medium enterprise in the consumer packaged goods vertical, partnered with 4C Insights to address their social advertising needs. Their main challenges included a desire for greater time savings, innovative advertising features, and advanced targeting to meet a wide range of campaign objectives from brand awareness to sales.

4C Insights deployed its Social Ads product, utilizing features like 4C Affinities and sentiment analysis to manage campaigns across Facebook and Twitter. The solution delivered significant results for the customer, including a brand awareness increase of over 50%, an engagement rate increase of over 50%, and time savings of 9 to 16 hours per week.

Mediavest|Spark

Jenny Callaghan

Associate Media Director