Case Study: Mediavest|Spark boosts brand awareness and engagement with 4C Insights

Mediavest|Spark - Customer Case Study

The customer, Spark Starcom Mediavest Group, a medium enterprise in the consumer packaged goods vertical, faced challenges with the tedious and time-consuming process of rebuilding advertising campaigns. They chose vendor 4C due to the comprehensiveness of its platform across major publishers and geographies and the quality of its responsive client support.

4C's intuitive platform enabled the team to quickly clone campaign builds, saving more than three hours per week. This efficiency contributed to significant improvements, including a more than 100% increase in both brand awareness and engagement rate, plus a more than 50% increase in lead volume and sales revenue. Spark Starcom Mediavest Group realized a return on their investment with 4C in under six months.

Mediavest|Spark

Anthony Panagos

Media Specialist