Case Study: MediaVest Worldwide boosts brand awareness and engagement with 4C Social Ads

MediaVest Worldwide - Customer Case Study

The customer, MediaVest Worldwide, a medium enterprise in the consumer packaged goods vertical, sought to improve its social advertising effectiveness and efficiency. Their key challenges included the need for advanced data science, campaign centralization, and 24/7 on-hand resources. To meet these needs, they chose 4C and its 4C Social Ads product to achieve goals like increased time savings, innovative features, and advanced social ad targeting across Facebook and Twitter.

By implementing solutions from 4C, including 4C Affinities, 4C Audiences, and sentiment analysis, MediaVest Worldwide achieved significant results. Through the efforts of 4C, the company saw brand awareness and engagement rates each increase by over 50%, lead volume increase by over 50%, and sales revenue increase by over 10%, while also saving 9-16 hours per week on campaign management.

MediaVest Worldwide

Jenny Callaghan

Associate Media Director