Case Study: Mediacom Singapore saves 3–4 hours a week with 4C Social

Mediacom Singapore - Customer Case Study

Mediacom Singapore, a medium-sized enterprise in the media and entertainment industry, partnered with 4C to address key challenges. They needed to generate a higher ROI from their social ad spend, advance audience targeting with unique datasets, and gain cross-network insights. Their primary objectives were to improve brand awareness and maximize reach and frequency for their campaigns.

To meet these needs, 4C implemented its Social platform, utilizing features including Social Sync for TV triggers, Smart Groups, and Rules-Based Optimization across Facebook and Instagram. The solution provided Mediacom with advanced audience and performance insights, helping to converge their marketing channels. As a result of using 4C, Mediacom Singapore saved 3-4 hours per week in operational efficiency.

Mediacom Singapore

Ramachandran Venkatraman

Director of Digital Marketing