Case Study: Infectious Media achieves 60% higher impression to lead rate with 4C Social Ads

Infectious Media Improves Facebook Advertising Performance Using 4C Social Ads

Infectious Media helped a leading clothing brand raise awareness ahead of the UEFA Euro 2016 tournament with a limited budget. The programmatic agency wanted to run a social advertising campaign that would drive an efficient cost per lead, and it used 4C Insights’ 4C Social Ads to support that goal.

Using 4C Social Ads and 4C Audiences, Infectious Media looked for unexpected interests within its core audience of males aged 18 to 44 with a strong interest in soccer. With 4C Insights, it identified the most effective creative and targeting combinations and achieved a 60% higher impression to lead rate than generic Facebook interest targeting, while reducing cost per lead by 34%.

Infectious Media