Case Study: Infectious Media boosts engagement and sales revenue with 4C Social

Infectious Media - Customer Case Study

The digital marketing agency Infectious Media sought to reduce workflow inefficiencies in its daily tasks and gain access to more innovative social advertising capabilities. To achieve this, the company turned to the data science and media technology solutions provided by 4C.

By using 4C's platform to manage its Facebook and Instagram advertising, Infectious Media deployed several features including Social Sync triggers, Affinities, and Rules-Based Optimization. This solution from 4C led to an increase in engagement rate and sales revenue of up to 9%, while also saving the team 1-2 hours of work per week.

Infectious Media

Jonathan D'Souza-Rauto

Senior Optimisation Specialist