Case Study: Essence Digital UK boosts brand awareness and sales with 4C Social

Essence Digital UK - Customer Case Study

The customer, Essence Digital UK, a medium-sized enterprise in the media and entertainment industry, partnered with 4C to reduce workflow inefficiency in day-to-day tasks, advance audience targeting, and access innovative social advertising capabilities. Their key objectives were to drive online sales and increase brand lift.

By deploying 4C Social, the customer utilized features like 4C Affinities, Rules-Based Optimization, and Reach & Frequency Optimizer to manage campaigns across Facebook, Instagram, Snapchat, and LinkedIn. The solution from 4C delivered significant results, including a 10% increase in both brand awareness and sales revenue, while also saving the team more than 16 hours of work per week.

Essence Digital UK

Ryan Storrar

Head of Media Activation - EMEA