Case Study: eBay achieves over 100% increases in brand awareness and engagement with 4C Social Ads

eBay - Customer Case Study

eBay, a Global 500 retail company, chose 4C Insights for its Social Ads product to address their campaign objectives of driving website conversions and online sales. The company needed to save time, generate a higher return-on-investment, and leverage innovative advertising features to improve engagement and brand awareness.

By deploying 4C Social Ads features like Affinities and Smart Groups for managing Pinterest campaigns, eBay saw significant improvements. The results from the 4C solution included a more than 100% increase in both brand awareness and engagement rate, time savings of 9-16 hours per week, and a full return on their investment within the first three months.

eBay

Terri DeAnzo

Social Media Specialist