Case Study: Demand Media improves Pinterest ad scale and performance with 4C Insights

Demand Media Improves Pinterest Advertising Scale and Performance through 4C

Demand Media used 4C to manage Pinterest advertising as its Promoted Pins program grew. The company needed a more efficient way to scale and optimize more than one thousand active Promoted Pins across multiple brands.

Using 4C’s Social Ads product, Demand Media used Bulk Creation, Quick Editing, Multivariate Testing, Real-Time Metrics, and the Targeting Analysis Toolbox to improve campaign management and ad optimization. With 4C, Demand Media found a strong correlation between Pinterest spend and checkout conversions, and its optimizations increased CTR while decreasing CPC to exceed its targets.

Demand Media