Case Study: DataXu Boosts Brand Awareness, Engagement, Leads, and Sales with 4C Social

DataXu - Customer Case Study

The customer, DataXu, a medium-sized enterprise in the media and entertainment industry, faced challenges with workflow inefficiency and sought to generate a higher ROI from its social ad spend. To advance its audience targeting and achieve key objectives like website conversions and engagement, DataXu turned to the vendor 4C and its 4C Social platform for a solution.

By implementing 4C's features including Social Sync triggers, Target Sets, and the Bulk Sheets tool, DataXu streamlined its advertising management for over 20,000 Facebook ads. The solution delivered substantial results, with 4C helping to increase brand awareness, engagement rate, lead volume, and sales revenue by over 100% each. Furthermore, using the 4C platform saved the team 5-8 hours per week in operational efficiency.

dataxu

Drew Greenstein

Account Manager