Case Study: Craftsy achieves 3X revenue and new buyer growth with 4C Insights

Craftsy Increases Revenue and New Buyer Acquisitions by 3X

Craftsy, the online destination for makers to learn, create, and share, used Pinterest to reach people looking for craft inspiration. But with more than 15 crafting categories and very different audiences for each, managing campaigns in Pinterest’s native advertising platform had become inefficient and left the team missing opportunities.

Craftsy engaged 4C Insights for its Pinterest Content Manager and Pinterest Ad Manager to make campaign creation, bidding, budgeting, and keyword management faster and easier. In the first full quarter using 4C Insights, Craftsy saw a 3X increase in revenue, a 3X increase in new buyers to Craftsy.com, and 80% growth in email signups.

Craftsy