Case Study: Booyah Advertising achieves 4X higher ROAS with 4C Insights

Booyah Drives Full-Funnel Performance with Pinterest Audiences

Booyah Advertising, a Denver full-service digital advertising agency, wanted to test Pinterest Audiences for a large international retailer while staying focused on measurable return on ad spend. With 4C Insights, the agency aimed to use Pinterest as a full-funnel channel, from reaching the right audience and driving site traffic to increasing product sales and ROAS.

Using 4C Insights’ Social Ads and custom reporting, Booyah Advertising activated Engagement Retargeting, Website Retargeting, Customer List Retargeting, and Act-alikes on Pinterest. The campaigns improved performance across the funnel: Engagement Retargeting drove a 4X increase in engagement rate and a 3X increase in CTR, while Website Retargeting and Customer List Retargeting delivered 4X higher ROAS than other targeting. Customer List Retargeting exceeded the ROAS goal by 8X, Website Retargeting exceeded it by 12X, and Website Retargeting produced 60% higher ROAS than all other targeting combined.

Booyah Advertising

Kelly Davis

Account Director