Case Study: Pinterest achieves full-funnel performance with 4C Insights

Booyah Drives Full-Funnel Performance with Pinterest Audiences

Booyah Advertising used Pinterest Audiences through 4C Insights to help a large international retailer drive full-funnel performance on Pinterest. The agency wanted to support an always-on Pinterest strategy while making sure new targeting options still tied back to business goals, from audience reach and site traffic to product sales and return on ad spend.

Using 4C Insights’ Social Ads platform and custom reporting, Booyah ran Engagement Retargeting, Website Retargeting, Customer List Retargeting, and Act-alikes alongside interest and keyword targeting. The result was a 4X increase in engagement rate, a 3X increase in CTR, and 4X higher ROAS for both Website Retargeting and Customer List Retargeting. Customer List Retargeting exceeded its target ROAS goal by 8X, while Website Retargeting exceeded it by 12X and delivered a 60% higher ROAS than all other targeting combined.

Pinterest