Case Study: Adore Me achieves 4000% Pinterest revenue growth with 4C Insights Social Ads

Adore Me boosts Pinterest Revenue by 40x through 4C’s Social Ads

Adore Me is a monthly subscription service for affordable lingerie and other women’s apparel. Pinterest was an important channel for reaching millennial women, but after strong organic growth on the platform, Adore Me needed a way to reach more Pinners beyond its existing organic audience.

Adore Me selected 4C Insights’ Social Ads product to place Promoted Pins on Pinterest, using features such as Bulk Creation, Quick Editing, Keyword Targeting, and Targeting Analysis Toolbox to manage campaigns more efficiently. With 4C Insights, Adore Me increased Pinterest revenue by 4000%, saw a 3700% increase in purchases from Pinterest, a 2600% increase in traffic, and a 6000% increase in email signups, while customers acquired through Pinterest spent 20% more over time and Promoted Pins delivered a 50% higher click to purchase rate than other channels.

Adore Me

Gabriela Parada

Social Media Manager