Case Study: NFL drives sales lift for Old Spice with 4C Social Sync

4C Social Sync during NFL games drives sales for Old Spice

As the NFL season began, Old Spice wanted to build a social presence that was highly relevant and engaging for football fans watching games. With people often using other devices while watching TV, the brand needed a way to reach attention at the right moments and promote the Hardest Working Collection.

4C Insights deployed 4C Social Sync to deliver bespoke GIFs for big-play moments during the NFL season, including touchdowns, field goals, safeties, sacks, and game wins. The campaign drove over 50 million impressions and an engagement rate 11% above benchmark averages, with positive sentiment, broad sharing, and a demonstrable sales lift for Old Spice.

NFL