Case Study: Old Spice drives sales lift with 4C Social Sync

4C Social Sync during NFL games drives sales for Old Spice

Old Spice wanted to build a social presence that was highly relevant and engaging among football fans during the NFL season. With more people using other devices while watching TV, the brand needed a campaign that could stand out and drive awareness for the Hardest Working Collection of antiperspirant/deodorants and body washes.

4C Social Sync delivered bespoke GIFs for key NFL game moments in Old Spice’s Live Von Air campaign, with real-time ads on Twitter triggered by in-game activity. The campaign drove over 50 million impressions and an engagement rate 11% above benchmark averages, while also generating positive sentiment, celebrity and influencer engagement, and a demonstrable sales lift for Old Spice.

Old Spice