Case Study: LinkedIn improves ad performance with 4C Insights

4C Improves Performance Across Multiple Ad Types On LinkedIn

LinkedIn needed a better way to evaluate and combine its LinkedIn ad types to maximize performance for a niche B2B audience. 4C Insights used its Social Ads platform to help identify the best mix for demand generation and customer acquisition.

4C Insights ran one month of lead generation creative using LinkedIn Sponsored Updates and Text Ads, targeting marketing, broadcasting, and public relations professionals. The approach produced a 78% improvement in CPM, 11% more efficient CPC, and a 50% increase in Sponsored Updates CTR when paired with Text Ads.

LinkedIn