Case Study: visitBerlin achieves streamlined partner collaboration and centralized digital asset management with 4ALLPORTAL

VisitBerlin our Media Asset Management module connects Berlin

visitBerlin, the official tourism and convention agency for Berlin, promotes the city worldwide and works with a wide network of partners — hotels, airports, travel agencies, event organisers and media — creating a need to centralise and control large volumes of images, graphics and texts while securely coordinating external collaborators and usage rights.

Using 4ALLPORTAL’s Digital Asset Management (DAM) and a browser-based Press-Kit portal, visitBerlin centralised its assets, set predefined user profiles and access rights, and enabled direct approval and automatic publishing of event photos for journalists. The solution streamlined project-specific folders for photographers, organisers and media, cutting workload, saving time and improving security and correct use of assets.

VisitBerlin

Janine Blechschmidt

Project Manager for Marketing