Case Study: AFP Marketing achieves fast, efficient access to 200,000 digital assets with 4ALLPORTAL DAM

AFP Marketing uses a 4ALLPORTAL solution to centrally archive all data types

AFP Marketing GmbH is a Bremen-area e‑commerce company with about 90 employees running multiple online shops and managing an enormous media archive of roughly 200,000 images used for web and print. Their legacy folder/subfolder approach made finding assets slow and error-prone, and they needed better archiving, search, preview and workflow capabilities to reliably supply customers with product data, text and images.

They implemented the 4ALLPORTAL DAM system and introduced standardized tagging and role-based access controls. The DAM delivers full‑text search, filters, quick previews, built‑in rights management and digital workflows for editing and delivery, enabling faster collaboration with internal and external stakeholders. As a result, searches that once took significant time now return results in seconds, onboarding is quick (≈15 minutes), and asset management and distribution are far more efficient and secure.

AFP Marketing

Anne Mette Alfken

Responsible for Maintaining The Online Shope