Case Study: Pelican Products achieves national media exposure and award-winning product launches with 48 West Agency

Pelican Products earns bear-resistant certification in 60 minutes with 48 West Agency

The customer, Pelican Products, Inc., faced the challenge of entering the competitive cooler market and establishing its new Pelican Elite Coolers as a leader in quality. To achieve this, they needed to earn a credible, official "bear-resistant" certification for their product. They partnered with the vendor, 48 West Agency, for public relations and marketing support.

48 West Agency designed a campaign around Pelican's product testing at the Grizzly & Wolf Discovery Center. They leveraged video of the cooler successfully passing the 60-minute bear test to pitch to national media. The results were significant, including a feature story on CBS Evening News and a product endorsement from Popular Mechanics. This campaign successfully positioned Pelican as an industry leader and generated millions of online impressions along with thousands of social shares and video views.

Pelican Products, Inc.