Case Study: Jacksons Food Stores drives community engagement and charity donations with 48 West Agency

Jacksons Food Stores drives 30,000-targeted Halloween outreach with 48 West Agency

The customer, Jacksons Food Stores, needed to introduce its brand to a new market in Arizona and reinforce its community commitment. The challenge was to generate awareness and word-of-mouth as a new name in the valley. 48 West Agency was engaged to develop a solution.

48 West Agency developed and managed the "Hallow-Clean Haunted Carwash," a special event that offered free express washes with a Halloween theme to benefit a children's hospital. The solution incorporated event management, public relations, and social media. The results included winning a PRSA award, generating significant local news coverage, and delivering a sizable donation to the hospital. The vendor, 48 West Agency, successfully created a memorable community outreach that met the customer's goals.

Jacksons Food Stores