Case Study: Citadel Completions builds awareness and qualified leads with 48 West Agency

Citadel Completions boosts qualified leads and achieves $17.6M-backed brand lift with 48 West Agency

The customer, Citadel Completions, a new entrant in the competitive VVIP aircraft completions market, faced the challenge of capturing the attention of ultra-high net worth individuals amidst an over-saturated aviation marketing landscape. They turned to vendor 48 West Agency to build a strategic integrated marketing campaign designed to position them as a premier provider and cut through the industry's "white noise."

48 West Agency implemented an integrated campaign featuring the clean, conceptual "Life. Legacy. Citadel." creative to communicate the value Citadel adds to an aircraft owner's life and legacy. The solution successfully increased overall awareness and delivered qualified leads. Key results achieved by 48 West include securing all targeted high-authority PR coverage, exceeding event lead generation expectations, and increasing the number of qualified leads.

Citadel Completions