Case Study: BASELAYER improves content marketing, automation, and partner engagement with 48 West Agency

BASELAYER increases estimate requests by 50% with 48 West Agency

BASELAYER, a company that pioneered the modular data center, faced challenges in creating effective sales collateral and streamlining a cumbersome, manual estimation process for its hardware products. They engaged 48 West Agency for services including content marketing and marketing automation to better articulate their value and simplify the customer experience.

48 West Agency developed a multi-faceted "Meets the Mission" content marketing campaign and built an automated, web-based estimation tool. The solution was highly successful, resulting in a 50% increase in estimate requests and a 28% improvement in customer sales process satisfaction. The work for BASELAYER by 48 West Agency earned multiple American Marketing Association Spectrum Awards.

BASELAYER