Case Study: Nando's boosts online orders and digital reach with 45RPM

Nando's boosts online orders with 45RPM across 4 years

Nando's sought to expand its digital reach and increase sales after the pandemic dramatically shifted customer behavior. The challenge involved running diverse campaigns to promote its delivery, take-out, and dining-in services. To address this, they partnered with digital advertising agency 45RPM.

45RPM created a strategy that optimized advertising campaigns based on business hours and consumer purchasing activity. They conducted experiments across social networks to identify the most effective campaigns and digital channels. This solution exceeded Nando's business expectations, delivering a significant return on ad spend and an increase in online orders over projected revenue over the last year. 45RPM has supported Nando's successful campaigns in the US and Canada for four years.

Nando's