Case Study: Code Council achieves a unified brand and stronger marketing performance with 45RPM

Code Council unifies 30-year-old brand with 45RPM

The Code Council, an established organization with multiple sub-brands, faced the challenge of creating a cohesive brand identity and strategy for its growing family of solutions. They struggled with disconnected CRMs that hurt email workflows and caused them to lose new business opportunities due to a lack of awareness of their complete offerings. They engaged the vendor, 45RPM, for assistance.

45RPM solved this by conducting an audit and creating a series of recommendations to develop a unified message. Their solution included refreshing the brand, migrating the customer database to HubSpot, and redesigning emails, landing pages, and campaigns. 45RPM delivered a new brand book to unify the brand identity and created several digital assets, bringing consistency across all channels and improving CRM communications.

Code Council