Case Study: UCI Paul Merage School of Business improves site health by 48% with 454 Creative SEO maintenance

UCI Paul Merage School of Business boosts site health 48% with 454 Creative

The UCI Paul Merage School of Business was facing declining technical SEO performance, with a low site health score of 56 and thousands of unresolved errors that hindered organic visibility. They partnered with 454 Creative for ongoing SEO maintenance to create a sustainable strategy and build a foundation for lasting growth.

454 Creative implemented a systematic, long-term optimization plan involving weekly technical maintenance over 24 months. This approach resolved over 515,000 issues, boosting the site's health score by 27 points to an 83, a 48% improvement. The results significantly enhanced crawlability and provided a stronger SEO foundation for the school's future digital marketing efforts.

UCI Paul Merage School of Business