Case Study: Ruby’s Diner boosts traffic and engagement with a custom responsive website from 454 Creative

Ruby’s Diner boosts organic traffic and cuts bounce rate with 454 Creative

Ruby’s Diner, a Southern California restaurant chain with a retro theme, partnered with 454 Creative after recognizing their website had become outdated and was performing poorly on mobile devices. The challenge was to build a modern, responsive website that better communicated and connected with their patrons while staying true to their fun, nostalgic brand identity.

454 Creative designed and developed a fully custom website within WordPress, featuring responsive design, a location finder integrated with Google Maps, and a custom Instagram feed. The new site successfully captured the vibrant look of the Ruby’s Diner brand. Following its launch in February 2017, Ruby’s Diner saw an increase in organic traffic and average time on site, along with a decreased bounce rate.

Ruby’s Diner