Case Study: People Embracing People grows caregiver sign-ups with 454 Creative's website development and SEO

People Embracing People grows online intake and search visibility with 454 Creative

The non-profit organization People Embracing People (PEP) needed to develop a new website and establish an online presence to support its advertising campaign and mission of placing individuals with developmental disabilities into caregivers’ homes. They partnered with vendor 454 Creative, who collaborated with Darling Agency on the project to provide website development and SEO services.

454 Creative developed a responsive WordPress website for PEP, which included a prerequisite quiz built with Wufoo to manage candidate data. Following the launch, the vendor implemented a search engine optimization strategy using geo-targeted ads, on-page SEO, and directory listings. This solution significantly grew PEP's organic search rank and online presence, resulting in a measurable increase in the number of people completing the online intake form to become caregivers.

People Embracing People